Passionate about being creative and how human-centred design can help to make products and services for positive change. I am fascinated by human behaviour, how and why we act with the decisions we make through to what motivates us to take action.
“I enjoy empowering start-ups & enterprises to be leaner and make products people enjoy using.”
So, who am I really?
I am an individual that continues to transform
THE RECORDING ARTIST
I was a DJ/producer from 1995-2007 working with and supported some of the largest hiphop groups in the world
I HAVE GOT GIGGY WITH ARTISTS SUCH AS:
Hilltop Hoods, House of Pain, Naughty By Nature, Lupe Fiasco and more.
THE RECORD LABEL
I was founder of my own record label plus produced albums featuring artists all around the world on various local and international recording labels
Some made it as Triple J Album of the week.
I ventured into product design, working on some of Australias largest brands and agencies
As a designer, I was always curious regarding “what really matters for people in their time of need, do these solutions really solve their needs? This curiosity led me to the path of trying to understanding people, not users.
I began to learn the craft of
conducting customer research
I have worked with people in Aged Care, Disability, people suffering from Mental Health issues, working with children for educational services, finance, travel, entertainment and more.
Today, the way we use products and services are interchangeable.
As organisations today require solutions that consider employees, processes, materials to deliver value customers. I have been fortunate enough to be part of projects that have led me down the pathway of transforming into service design to solve problems that are more wholistic throughout an organisation and how Human Centred Design can assist to design better solutions and deliver indirect value to people.