As goods are traditionally tangible consumable objects, services are intangible such as our Postal Service or the end-to-end service of a restaurant. Today products and services now exist on a continuum, not as separate commodities.

As creating a service is designing the end-to-end customer journey experience, service design is understanding what we as employers and employees have to do to produce that desirable customer journey and we use Design Thinking methods to create compelling end-to-end customer service experiences.

 
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We look at the three things that comprise a service,

 

and design new approaches to delivering
services people enjoy, simple.