Purpose

The Australian Red Cross (ARC) is facing a shortage in supply of blood with only 500,000+ people, or 3.5 percent of the potential donor population – actually gives blood.

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Objective

Re-design the eLearning look and feel and propose design improvements within a nine-week time frame.

Approach

Upon my initial consultation with Product Lead, Sales, Marketing and IT, it was apparent that the NelsonNet experience suffered from the.

 
 
Full-day workshop with Sales, Support, Head of Product, Tech Lead and Marketing

Full-day workshop with Sales, Support, Head of Product, Tech Lead and Marketing

 

DEFINE

Involving a range of subject matter experts from the business to understand the challenges, goals, ideas, feedback and perspectives that surrounded the current product. 

Most companies think that UX designers will fix all the problems. We as problem solvers are facilitators. Our job is to bring in the right people in to gain perspectives to understand underlining issues and challenges better to propose approaches testing hypothesis, run experiments to test and validate with real users.

 
 

Customer Journey Mapping 

Using a virtual whiteboard to add information when speaking with participants 

Sketching out an example map framework