Empowering start-ups & enterprises to be leaner, discover new markets & deliver Outcome Driven Innovation via Human-Centred Design.
An example of a collaborative group activity with senior stakeholders discussing key areas uncovering challenges, activities and focus areas aligning strategy and a shared vision for success.
Reframing problem hypothesis
Evidence based frameworks to identify and validate internal assumptions via testable statements measured by success metrics and market opportunity scores backed up by insights.
Exploring the unmet needs of people within community discovering a new healthcare service and how it can transform how it will improve people's lives.
Building models via co-design, using lego as a design thinking artefact. FUN!
Designing Research Kits
To provide an interactive and collaborative approach when conducting interviews with participants to take down insights to be used as raw data for synthesis.
Using structured but flexible conversations, one-on-one interviews provide in-depth conversations with participants gaining a lens into their day-to-day lives and experiences.
I worked with people in disability using various methods to address their unique needs gaining understand how we as society have failed to design an environment for everyone.
An example of how I communicate real stories providing a lens into target customers assisting teams in identifying gaps providing structure to blueprints and opportunities.
Service blueprints aimed to communicate the valuable and impactful human centered end-to-end experiences providing insights, opportunities forming service roadmaps.
One of my favourite methods to communicate a customer’s experience or journey through a product or service is illustrating compelling customer experiences enabling potential opportunities, for innovation.
Rapid prototyping to lean quick
From digital to non digital prototypes, this tests innovations or improvement with participants to validate desirability and likelihood of adoption prior to full-scale development reducing investment risks.
Collaborating to align teams
Providing collaborative environments that enable teams across various domains to develop a shared vision, ideas, plans, buy-in and commitment driving success.
Service Design Sprints
An example of a session I facilitated at Telstra Health bringing in subject matter experts illustrating and mapping activities with the goal to provide great customer experiences across all channels.
Understanding people's goals, needs, motivations and challenges is a vital part of product design and a great communication tool to all team members to understand who we are designing. I recently created these portable persona cards for a client to discuss during our workshops and iterations.
A great collaborative tool for teams to gain a deeper insight into their customers. Much like a user persona, an empathy map can represent a group of users, such as a customer segment.
Before kicking off the ideation process, I find that gathering inspiration from elsewhere not only limited to the same domains or industry assists in generating font-stage ideas.
I use sketching to rapidly generate screen based ideas, this process typically involves a few iterations and involving the product team to take part is a good idea to gain different perspectives. Things come easier once the problem and experimentation has been validated.
Example on a flow diagram I used to illustrate and communicate behaviour and interaction to the product and development team.